Why Do Great Ideas For Innovation Die In The Boardroom?

Behavioural Science, Career & Business, Culture & Diversity, Innovation, Leadership

Why do great ideas often die in the boardroom? This is the question the Kuwaiti Foundation for the Advancement of Sciences asked us to look into in 2019 for a cohort of directors and board members across the sectors. It piqued our interest - it's a good question.

We engaged a team of Phd.'s, heads of innovation and organisational psychologists to not only dig into the challenge, but to design a new type of programme based on behavioural science (Innovation: Mindset & Toolset).

The team started with a simple formula: ideation + implementation = innovation. In other words, any innovation is simply a byproduct of great ideas put into action.

"Creativity is thinking up new things. Innovation is doing new things." Theodore Levitt

We also confirmed our research over the years: creativity and innovative thought and action need the right environment and culture to thrive. And most importantly, we need people with diverse thinking, disciplines and backgrounds to collaborate and work together in a new way to arrive at innovation. Failure to do this is one of the primary reasons why great ideas often die in the boardroom.

It's interesting to note that when surveyed at the end of 2020, 70% of leaders reported that they believe they are innovative.

The reality is, we've had to shift, change and pivot our way through 2020, one of the most disruptive years of our lifetimes. We've resorted to short-term tactical thinking and crisis management, which may feel like innovation, however, they are not necessarily one and the same.

True innovation requires a very different type of creative collaboration. 

Your team's diverse skills, experience and perspectives need to work together to build your team's confidence to tackle complex challenges.

Today, leaders around the world recognise the urgent need to build a sustainable culture of innovation. To shift their organisational mindset from one of short-term tactical thinking and survival to thriving through collaborative, creative thought and action.


In this groundbreaking team engagement, we use behavioural science to give you a clear understanding of your team's inherent strengths and potential blind spots across the innovation cycle, so that you don't have to guess. 

Innovation that impacts the market and creates value for your stakeholders only occurs when you adopt a human-centric, open approach to creative collaboration.

There are a number of key factors across the innovation cycle that are vital to bringing great ideas into fruition. Each member of your leadership team will have qualities and strengths across some of these factors, however, no one individual encompasses them all. 

When you understand where you fit into the innovation cycle and the vital aspects each and every member of your team brings to the table, you enable and unleash the powerful diversity your team offers.

Building a culture of innovation starts at the top. 

You'll also create a fertile environment for ideas to land and grow and foster sustainable growth and development across your organisation.

Discover how we use Lumina Learning's award-winning integrated suite of digital psychometrics and Innovation models and tools to give you instant insight into where you are right now and to support you well into the future. Take a powerful team journey to navigate ambiguity, unearth bold ideas, and embrace new ways of working together: Innovation: Mindset & Toolset

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