What Is Stakeholder Relationship Management?


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We all know that business has the most influence in society today.  I like you know we are living in an incredibly connected human economy.  Can you imagine what you can achieve if you begin to work smart with the most powerful influence on your bottom line – that of your people?  Because when you get the people factor working smart, you start to reap the rewards.

You might want to explore this model for your business.  Because if you do, you may find you are able to find a clear way to the results you are looking for.  The celebrated Firms of Endearment (FOE) – How World Class Companies Profit from Passion and Purpose provides us with the supporting statistics – those organisations that place Stakeholder Relationship Management 1st have out-performed the S&P 500 by eight to ten fold over the last 15 years.  And that’s worth sitting up for.

The FOE philosophy differs from ‘stakeholder engagement’.  It’s not enough to engage – one must pursue, with passion and a clear purpose, a depth of relationship with our stakeholders that supersedes the cosmetic.  The FOE model is all about increasing “share of heart” – delivering the emotional, experiential, and social value your stakeholders are demanding.  And as ever, it all needs to start at home, with your people.  It all starts with building personal brand and  e x p a n d s  to leadership brand, team brand and corporate leadership brand.  Because when you empower your people, they empower your stakeholders.

The knock-on effect of all of this is the creation of a powerful Employee Brand, which impacts our ability to attract and retain the best talent for our businesses.  And the thinking, the philosophy, the mindset is as ever, driven from the top down.  Leadership dictates an organisations’ culture.  And culture drives our relationships internally and externally.

Ultimately, this model delivers Conscious Leadership driving Conscious Business and Conscious Capitalism, a new way of working that is rising in direct relationship to today’s increasingly connected human economy.  The more connected we are, the more value we place on good old-fashioned relationships.  Consumers and employees alike vote with their feet.  To the extent we are aware, we choose to work with organisations that mirror our own values and emotional, experiential and social needs.

The Wild Card delivers the foundation of all of this.  If you are interested in developing a Stakeholder Relationship Management model for your business, do give me a call or send me a mail:  louise@mowbraybydesign.com.


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