When it comes to building your personal brand, video is fast becoming the way to go if you want to get your message out. Last year I filmed and produced The Wild Card, a video tutorial (originally commissioned by Durham Business School) on building Personal and Leadership Brand. We also launched Leadership on Camera to work with getting your leaders messages out. This year I am working with the talented Michael Haupt of Shift Publishing on a series of short videos to deliver value on a number of global platforms – I shall let you know my findings in a couple of months time…
FYI YouTube Viewership Stats*
- Over 800 million unique users visit YouTube each month
- Over 4 billion hours of video are watched each month on YouTube
- 72 hours of video are uploaded to YouTube every minute
- 70% of YouTube traffic comes from outside the US
- YouTube is localized in 53 countries and across 61 languages
- In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth
- Millions of new subscriptions happen each day.
*Source: YouTube
Get in contact if you would like to explore using video to build your brand.