An excerpt from a brilliant article by Dave Ulrich and Norm Smallwood, RBL Group “From Leadership Point of View to Personal Leader Brand”.
“A leadership point of view is generally internally focused; it’s about who I am as a leader. A personal leader brand is outside in and focuses on how my leadership impacts others. When a crisis hits, a leader with a personal point of view focuses inside to get grounded on values, strengths, and style. This leader has authenticity and emotional intelligence to handle the crisis. But in a crisis, a leader with a personal leader brand perspective asks how the crisis will affect others; what is the impact of the crisis on employees, customers, investors, and communities?”
You can download the full article by clicking on this link.