Really stimulating Personal Branding meeting with a client today. Great to work with someone who is conscious of the impact that they need to make, and determined to equip themselves in the best way possible. Its always easy to talk about the benefits of this type of awareness. What about the price of not being aware. That’s the scary bit. How many people have been overlooked, bypassed, not considered just because they are unconsciously doing something that puts people off?
Reminds me of my days in Executive Search and how the person who was best qualified, didn’t always win. The old EQ/IQ debate. We all rely so much on our instinct, our sense of what someone is all about, even though we often talk about the criterion for all decisions as if they were some scientific study. And yet when the chips are down, instinct wins… ask any business leader.