June 15

Personal Branding

What is it about the march of time that can send us off on a wild goose chase and cloud our very essence? Stuff I guess, so much of it. A case in point with a client this morning who has just recently been ‘let go’ by her company. Amazingly talented, however in danger of making another knee-jerk career decision. Sometimes its worth stepping out of the fray and and taking a long hard look at what we really enjoy doing, what comes naturally, what brings the joy. For once we find the joy, the markets seem to find us.

We focused on the markets that she is looking at working in and what these markets want to ‘buy’ – the days of selling rather than encouraging people to buy are long gone. When we understand that we are the brand, the very essence (Me / I), then we understand that the attributes of the brand, integrity, honesty, high work ethics, creativity, 15 years in banking… are the things that can be tweaked and better balanced for our markets. The error, if one can consider any experience an error, is pushing the attributes onto a market that has differing buying criterion. We may be able to win the deal, get the role… but not necessarily live with the consequences…


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