March 20

Personal Brand – video is the way to go in 2013

When it comes to building your personal brand, video is fast becoming the way to go if you want to get your message out.  Last year I filmed and produced The Wild Card, a video tutorial (originally commissioned by Durham Business School) on building Personal and Leadership Brand.  We also launched Leadership on Camera to work with getting your leaders messages out.  This year I am working with the talented Michael Haupt of Shift Publishing on a series of short videos to deliver value on a number of global platforms – I shall let you know my findings in a couple of months time…

FYI YouTube Viewership Stats*

  • Over 800 million unique users visit YouTube each month
  • Over 4 billion hours of video are watched each month on YouTube
  • 72 hours of video are uploaded to YouTube every minute
  • 70% of YouTube traffic comes from outside the US
  • YouTube is localized in 53 countries and across 61 languages
  • In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth
  • Millions of new subscriptions happen each day.

*Source: YouTube

Get in contact if you would like to explore using video to build your brand.


Tags

insight, leadership brand, Personal Brand, Video


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