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In the tightening job market its more important than ever to stand out with a strong, robust personal brand. And for those who have lost jobs and are focused on getting back into the market – a strong brand will give you the all important competitive edge.

Last week, after five months of development and beta testing, we launched iWorkshop™ – the first interactive personal branding workshop available online. It feels extraordinary to crystalise an enduring, relentless niggling fascination with what makes one person succeed above others – into an application that can help people to stand out and shine.

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