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Whilst the world is consumed with the recession and transparency, Virgin does the smart thing and sells sex with more than a dollop of humour to celebrate their 25^th anniversary. Fabulous, super-duper smart, inspired – I absolutely love it. It made me laugh, and that’s always a very good thing.

Another fantastic reinforcement of the Virgin brand – the brand that turned the modern-day experience of flying on its head. Built firmly on Richard Branson’s personal brand – risk taker, maverick, lateral thinker, marketeer extraordinaire, original, great timing and fun – oh, and he knows how to make money.

And funnier still, the cries of sexism from the balefully humourless, determinedly beige brigade. And it seems that Virgin are not the only ones playing with the politically correct, Alpen have done it too. Their latest advert featuring five beautiful girls working out declares that it’s sexist, and then shows five gorgeous men doing the same thing. All I can say is thank you, thank you clever advertising people. We need a touch of humour in these dark days of doom and gloom.

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