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Oh my what a week. Something has been missing and I have not been able to put my finger on it until now. Wimbledon, my guilty little pleasure – cramming meetings into the morning so that I can spend the afternoon in front of the telly. So its back to normal and not only is Wimbledon over, so is the heat wave.

And talking of sport, have you tried the lying down game? The what? Well, you lie face down with your arms by your side in an unusual place, get someone to take a photo of you and then post it on facebook. Bizarre. This latest internet craze has thousands of people around the world risking life and limb to post the most extreme photos. Weird, but it strikes a strange cord too, and one is left happily bemused and wondering why?

And along with flashmobs and other wackiness, I am deeply fascinated by what inspires these trends. Is it nothing more than a little light relief from the gloom and doom of the economy, combined with the possibilities afforded by social media sites? Or is there some other, yet to be defined force at play?

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