July 29

Online presence…

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Anonymous User
Anonymous User

What is the point in being on a social or business networking site if you don’t put a photograph of yourself on your page? We certainly remember the names of our close friends and those we do business with, however, most of us have hundreds if not thousands of ‘contacts’ that we have interacted with over the years and the chances of remembering everyone without a visual reminder is slim.

Furthermore, why do these faceless people feel that its ok to connect without any explanation of how you might know each other or why they would like to know you?

The most common explanation that I’ve heard is that people want to maintain some sort of anonymity or exclusivity and only connect to those who know them really well. A comedy of contradictions – if you only want those who you know to connect then why have an online presence?

And the most fascinating aspect of this is the negative first impression that we have of this faceless brigade. I am sure that I am not alone when I say that I am deeply suspicious of those who attempt to connect as friends or business contacts without a photograph to jog the memory or explanation – what’s the point?

An online presence, which is what this boils down to, is a vital aspect of a personal brand. We live in a world where ‘googling’ others is considered normal – even potential employers check out their applicants online. Very simply, we need to ensure that every experience that others have of our brand is one that represents us effectively. Masked ball’s aside, we wouldn’t appear at a party or business event hiding our faces – why do this online unless you want to make others suspicious of your intentions?



Personal Brand

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