April 4

Naomi Campbell arrested at T5

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Naomi Campbell
Naomi Campbell

Yesterday Naomi Campbell was escorted off a flight to Los Angeles at Heathrow’s Terminal 5 and arrested for allegedly spitting at an officer after she was told that one of her checked-in bags had been mislaid.

Naomi, who was seated in first class, became abusive towards cabin crew after she was given the option of leaving the flight until her bag was found, or to continue on without it.

Now much has been said about the humiliating failings of Terminal 5, so I won’t labour the point, however, spitting is another matter. It seems that Ms Campbell just can’t help herself. Her public displays of aggression, rudeness and guttersnipe behaviour are only reinforcing a personal brand that has much to be desired. Do we care, is it really news, is there anything startling about this?

I think not – when it comes to her brand, Ms Campbell is proving to be horribly consistent. The question here is whether this unchecked ego will see any backlash from the audience that she needs to appeal to. I suggest that Naomi gives some thought to how those who might employ her, her friends and supporters, and the general public will react to this. Will they continue to forgive, or are they quite simply, over it?



Personal Brand

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