January 11

Hillary Clinton

Very interesting to see Hillary Clinton taking a huge calculated risk in New Hampshire. Politics is where we see Personal Brands working their hardest. A fine line to walk allowing emotion to rise to the surface. And it worked this time, in this market.

I am watching all of this with great interest… we have the race issue, we have the gender issue. We have ‘change’ vs ‘experience’. And Hillary needs to juggle more than ever… too strong and she is robotic, too emotional and she is weak. Tearing up may appeal to the women’s vote… but may alienate the men and give her competition plenty of ammunition.

So the risk has paid off on this occasion… and her camp will be encouraged, although aware that it can’t be used in all states or environments. Fascinating.


Personal Brand, Political Brand

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