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So just what effect will Amy Winehouse being caught on camera allegedly taking crack cocaine have on her personal brand? Apart from a general consensus that her lifestyle may well be her undoing, I don’t see that it will have any effect on whether we buy her music or not. Afterall, she has only confirmed and reinforced her brand or what we perceive about her… ‘creative genius with self-destructive lifestyle’.

And fascinating to see those in creatively led industries get away with so much infamy. We may not agree with their lifestyles, and yet social trends seem to indicate that we are happy to watch their movies, buy their music, art, and the aspirational products that they endorse as in the case of Kate Moss. We certainly wouldn’t be so forgiving if we discovered that the Governor of the Bank of England had a nasty habit.

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