I shall be in London in May and have released further dates for Keynote Speaking, Workshops, Facilitation, Coaching and media performances.  If you are interested in booking time with me between the 8th and the 16th, please contact me as soon as possible to secure a date.

I look forward to hearing from you and to seeing you in London :-)

And it’s far too easy to observe what is occurring on our television screens as events far removed from our reality.  What if we turned our attention to our lives, our businesses, our communities where we can make an impact?  Afterall, not all of us are public figures!

So, how about playing for peace in your boardroom?  With your clients, suppliers, and co-workers?  I witness mini-wars going on constantly within organisations.  And business has the greatest influence on society today.  Getting conscious of your role in having peace front of mind is a great place to start.  And collectively we are powerful, the ripple effect cannot be contained.

A great place to start is a focus on stakeholder relationships.  Give me a call if you want to explore how you can start causing ripples :-)

Note:  Thank you Jackie Freemantle MacHattie for the acronym.

Imagine a moment, five years from now.  A head-hunter is in his/her office and they are managing a search for what would be your ideal job.  Your name has come up as a possible candidate.  The head-hunter happens to know someone who knows you.  They pick up the phone and call this person who then gives them their perception and opinion of you.  A decision is made in that moment whether to pursue you as a candidate or to move on.

Now think about your current role.  Your management team need to promote someone at your level.  Discussions are being held around viable candidates within the business vs external candidates.  What’s being said about you?

The point of this is that most of the key decisions regarding our careers are made when we are not present.  We may have the opportunity initially to argue our case for what we want, however, when it comes to the crux, the final decision will be made when we are not there to sway opinions or to have the impact we desire.

So nurture your touch points – they are your mini marketing machines out there influencing your future forever more.  Make sure you leave them with a good impression – you never know when their opinion might sway things one way or another.

Filed under: Business, Impact, Insight, Leadership Brand, Personal Brand, Top Tips Tagged: Business, leadership brand, Personal Brand, Top Tips, Touch Points ]]> http://mowbraybydesign.com/2013/03/20/personal-brand-nurture-your-touch-points/feed/ 1 Touch Points louisemowbray Touch Points http://mowbraybydesign.com/2013/03/20/personal-brand-being-drives-doing-reputation/ http://mowbraybydesign.com/2013/03/20/personal-brand-being-drives-doing-reputation/#comments Wed, 20 Mar 2013 07:10:46 +0000 Louise Mowbray http://mowbraybydesign.com/?p=1932 ]]> Managing reputation is a little like taking a drug for a condition without exploring the cause.  When it comes to building your personal brand you need firm foundations at a BEing level.  This results in DOing things differently and effortlessly (your actions and behaviours), which others form a perception about, resulting in your reputation.

At the heart of any powerful personal brand (and yes, we all have one, whether it’s working for us or not), is what I like to call a Compelling Idea.  This is your success factor.  And yet most people are not aware of what makes them compelling to others.  We might have an idea or a sense of what this is, however we really need to “get it”.  Gain this fundamental insight and you can begin to build your brand on very firm foundations.  It also delivers the second vital component in building your brand – that of authenticity.

Authenticity should not be underestimated.  It delivers credibility.  We can’t pretend to be something we are not for an extended period of time – people are pretty savvy and we intuitively “get it” when someone is not real.

We then need to deliver consistently – consistency is key.  Consistency delivers trust.  And if we are to trust what is compelling about you as authentic, we need to see it in action all the time.  Not just on a good day!

Last but certainly not least, we need to make an impact and be well-known for what we do by delivering what is compelling about us (our success factor) online, offline and in person.

Add up all of these fundamentals and you have the result – your reputation.  And reputation is vital.  Reputation works for us when all of the most important decisions are made – when we are not there!  What do people say about you when you are not there?  Do you know?

FYI YouTube Viewership Stats*

• Over 800 million unique users visit YouTube each month
• Over 4 billion hours of video are watched each month on YouTube
• 72 hours of video are uploaded to YouTube every minute
• 70% of YouTube traffic comes from outside the US
• YouTube is localized in 53 countries and across 61 languages
• In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth
• Millions of new subscriptions happen each day.

*Source: YouTube

Get in contact if you would like to explore using video to build your brand.

Why do you think Louise Mowbray should speak at TEDx?
“Because she is great.”
“Really good at what she does.”
“I believe Louise is an inspiring and very knowledgeable coach and I believe many more should hear her motivational speech.”
“Louise Mowbray is awe-inspiring with a wealth of insight and passion to offer.”
“I have had the pleasure to work with Louise and have witnessed her passion and enthusiasm for the work that she does. I believe many, many people would benefit from what she has to share about personal branding, leadership and consciousness.”
“Louise is an inspirational motivator. She is passionate about building personal and leadership brand values; and she lives her brand, “practicing what she preaches”.”
“Louise is amazingly inspirational, an absolute pleasure to be in the company of and to listen to.  She is an inspiring and invigorating speaker. I cannot recommend her highly enough.”
“Louise is down to earth, innovative, clear thinking and hugely inspiring.  Her no-nonsense approach is built on her confidence of getting great results.  Brilliant and entertaining speaker.”
“Women talking about leadership is always an interesting topic to listen to, for both men and women. I personally enjoyed a lot Louise Mowbray covering those topics.”
“Passionate, articulate and truly knowledgeable about her subject. Also an entertaining speaker.”
“Louise has loads to contribute and share about being conscious in business and she is so inspirational and a lovely lady too.”
“Louise is interesting, articulate and sharp.  Definitely worth listening to.”
“Louise is a remarkable person and exceptional coach who inspires everyone she encounters to step towards the light and unlock our magic. Developing a personal brand means diving into the realm of consciousness. Leadership of self is inevitable: “know thyself”. Conscious leadership. The journey towards conscious capitalism is underway!”
“I believe Louise has the right credentials and drive to deliver an excellent speech.”
“Louise is ahead of the curve and is an inspirational thinker and competent speaker. I admire her and others will too.”
“With her wealth of experience helping diverse professionals, Louise’s speech promises to be very interesting if not entertaining and peppered with enlightenment!”
“Louise is a thought leader in her field and her ideas is a vital part of business re-establishing its accountability / humanity to the greater consumer population. Sustainable business practices such as she promotes, that take into account continuous future viability is a must for building ethical capital with all stakeholders. Thank-you.”
“Absolutely. Louise is thorough, persistent and knowledgeable on her topic. She has been instrumental in supporting me through the change required to focus on brand leadership and consciousness. Many more deserve to hear her speak with passion on her topic.”
“Louise is a true professional and a master of her topic.  If you have never heard her speak, you’ve missed a valuable learning opportunity.”
“She is phenomenal, and a real professional and expert in her field.”
“Louise is a great speaker and I have listened to her talks a number of times and think she could bring value to your workshops.”
“Louise has a valuable contribution to make. She is dynamic, creative and she is a powerful speaker!”
“Motivational speakers are a dime a dozen, here you have someone with integrity that is believable….and yes real.”
“To shape and shift the consciousness of business in an economy that is desperate for integrity, confidence, trust and honorable business.  To do thing differently and to shape our country into a place that is safe to be successful and still maintain integrity in all aspects.”
“TEDx features forward thinking and conscious capitalism is a new idea a concept that Louise Mowbray has explored and is experienced with. To give Louise an opportunity to share her passion and knowledge of the subject is an opportunity for the whole community to think differently about leadership, economic impact and consciousness.”
“Louise walks the talk. She is passionate, smart, brave, eloquent and not apologetic about business and her success. She is extremely organised and gets things done. She believes firmly that integrity is the essence of humanity. I want the whole world to experience this magical lady who is a teacher at heart.”
“She is insightful and has global experience that can contribute to quality conversations.  She is a catalyst for “of the moment’ trends in leadership and personal branding.”
“Inspirational person to work for.  Very knowledgeable regarding all areas of business and branding.  Highly successful individual and a real go-getter.”
“Louise is a well-known personal and leadership brand coach that TED would appreciative.”
“I have seen her in action and she is brilliant.”
“She is a dynamic woman who speaks very well.”
“Inspirational”
“Huge following in personal and professional development – there is the potential to change the way business is delivered, transacted and developed”
“Louise’s latest innovation in personal branding and leadership which can reach to so many people within an organisation based on a common goal and purpose towards a successful outcome and win-win for those involved.  I believe that she would bring a different dimension to the table.”
“Excellent and relevant speaker.”
“Excellent topic, well presented by a pleasant. wonderfully motivated person.”
“Interesting growing field applicable to the business and personal arenas. A brilliant and captivating speaker, internationally recognized, with a refreshing approach to contemporary pressing issues, Beneficial to a wide range of companies and individuals.”
“Louise is very eloquent, intelligent and attractive and would add a lot of value to the whole event.”

Do you need a speaker?
I’m a little particular about speaking.  I am deeply committed to, and passionate about lasting change.  So this means I like to walk my talk – turning up, delivering, performing without consequence is not my thing.  I only work with people and organisations who are committed to stretching, developing, investing – a determination to reap the long-term benefits.
Contact me if you have the same mindset.

• As with all social and digital media, keep your profile up to date;
• Upload your address book and connect with your contacts;
• Keep it light, talk about your passions and what inspires you;
• Add content that adds value to others – give a little consistently and it will serve you well;
• Connect with people who have viewed your profile and always add a personal note;
• Ask people you have worked with for recommendations and do the same for them;
• Last but certainly not least – don’t spam your contacts!

I was chatting to my brother and he told me how he recently competed in his first triathlon at the grand young age of 41.  Swimming became the unexpected big challenge.  He had trained in the pool and knew he could do the distance.  Saying this, when he was on the open water with hundreds of swimmers around him and limited visibility in the driving rain, he panicked.

As he explains it, when you are cycling and exhausted, you slow down a little.  And when you are running and out of steam, you walk for a bit.  Swimming on the other hand?  Well, if you stop, you drown.

It’s a little like life…

Swimming that is.  When we stop, we drown.  When we freeze or seize up or stay firmly stuck in our comfort zones, we flounder.  Our comfort zones can be the most uncomfortable place to be.  Because when we are not moving forward towards the magic we want in business and in life, we are using vast amounts of energy just treading water.

One small step at a time

Or one buoy at a time for my brother.  He realised if he just focused on the next buoy in the water, it was all he needed to do to get there.  And he enlisted the help of others along the way.  The lifeguards, fellow competitors… and made it in good time.  And so an epiphany for him, and a lovely illustration of what we know to be true.

A magic 2013?

Why not?  What does the place where the magic happens look like, feel like, sound like to you?  And who’s help can you enlist to help you to take one small step at a time?  Last year I wrote some guidelines on how to choose a Coach or Mentor.  Explore – find someone who you have great chemistry with and get started.  Afterall, it’s the first small step of many in finding your magic in 2013.